Thought Leadership

Colorado State Capitol

What we did for International Law Firm Greenberg Traurig

Sampson PR served as the public relations agency of record for Greenberg Traurig’s Denver office for eight years.  We partnered with the firm’s internal marketing department to promote its attorneys and its extensive community engagement activities, which was part of an overarching thought-leadership effort.  

This included creating and launching the firm’s first Regulatory Policy and Response initiative to brand a high-level team of the firm’s energy and natural resources attorneys.  We successfully helped to brand their expertise in compliance matters and federal rules and regulations.  Developing a strategic plan with team members to brand individual members and the overall team with internal and external stakeholders was critical as we built out the initiative. 

Sampson PR provided public relations counsel by developing and generating thought leadership opportunities, as well as developing a speakers’ series that included Lunch and Learn and Business for Breakfast events.  

Our brand positioning also included preparing attorneys as subject-matter experts for media on a variety of topics. From an attorney with an interesting focus area like Native American law or the entertainment industry to community outreach, we provided media opportunities to show their expertise and build their personal brand.

We closely coordinated with the Galloway Group on the firm’s philanthropic outreach efforts, as well.  Through the launch of our successful Great Minds Great Hearts Diversity program, Greenberg Traurig’s Denver office continues to supports the work of local non-profits.  Whether promoting an individual attorney or its community efforts, we found newsworthy stories to tell and showcase the firm’s thought leaders.