Media Insiders
How-To Engage the Media & Build Your Brand
The following posts are designed to help you and your team navigate media engagement by offering tips, insights, and hacks to give you the tools to create newsworthy content to successfully engage the media with your brand. It is our hope you will learn from our experience to better understand how the media wants their information served up by brands and what they are looking for when developing stories.
Relevancy in a Pandemic
This is part one in a four-part series on how to garner great media placements for your brand. The goal is to help you find media worthy stories, find relevancy, establish a solid :15 elevator pitch and develop a storyboard of ideas.
Union Station, Denver, Colorado
Breaking News: Fitting into the News Cycle
Utilizing the news cycle to your advantage by telling a story where your brand fits into what the media are already reporting is a sure-fire way to getting media coverage.
Tools for a Great Storyboard
A media hack for knowing what is worthy to make the news is to read the social media traffic for the media outlets you are pitching. These sites will be an indication as to whether or not your story ideas fit their narrative.
Developing a Storyboard of Ideas
Find out what stories will generate interest in your company’s brand — and get the media coverage it deserves. Ways to brainstorm ideas and create your narrative to grab the attention of busy media professionals.
State Capitol, Denver, Colorado
Creating a :15 Elevator Speech
In this next episode in our Media Placement Series, we give a brief overview on how one international brand landed on a simple strategy that garnered great local media coverage. You only have :15 seconds, so your message needs to get right to the point.
